10 years of poker with the casual player in focus
About unibet poker
Unibet Poker operates as an independent poker network, established in 2014. In collaboration with our software partner, Relax Gaming, we offer a diverse selection of Texas Hold’em and Pot Limit Omaha games in both cash game and tournament formats.
Regulated and licensed across multiple countries, including Malta, Gibraltar, the UK, Ireland, Netherlands, Romania, Belgium, Sweden, Denmark, Estonia, and France, Unibet ensures adherence to strict standards. Our poker software, including the Random Number Generator (RNG), undergoes rigorous independent testing and verification by reputable third parties such as eCOGRA.
As a constituent of the Kindred Group, a leading global online gambling conglomerate listed on Nasdaq Stockholm since 2004, Unibet Poker upholds its commitment to integrity and excellence.
Why play poker with unibet?
Fast Withdrawals
In most markets, withdrawals will arrive on your bank account within 24 hours!
Licensed & Regulated
We hold a license in multiple European jurisdictions, including the UK, Netherlands, Belgium, Sweden, Romania, Denmark and France.
Certified Random
Our RNG - Random Number Generator - is tested and certified by independent third party.
All Devices
Laptop, desktop or mobile device; we've got you covered. We've got apps for Android, iPhone, Windows and Mac and we've got a full browser client for a seamless experience everywhere.
A Level Playing Field
No third party software allowed, no hand history download and daily identity changes. You can create and change your aliases, every day!
What started out as Unibet poker is today a network of several brands; all focused on sports betting or casino, ensuring a healthy ecology.
PLO and NLHE cash game, short-stack NLHE cash game, jackpot SNG, hyper jackpot SNG, 5 seat SNG and MTT’s. We’ve got it all.
We’ve hosted more than 50,000,000 tournaments over the years
Our players play a combined total of more than 1,000,000 cash game hands, every day
Our history
September 2004
Pioneering Poker on Unibet
Poker made its debut on Unibet in 2004. Initially, for a decade, Unibet operated within a larger network known as MPN.
December 2007
The Inaugural Unibet Open
On December 6th, 2007, the first-ever Unibet Open commenced in Warsaw, Poland, marking a significant milestone for the platform.
2008
2008 poker client
2009
2009 poker client
2011
2011 poker client
March 2014
The Unibet & Relax Gaming Era Begins
In March 2014, Unibet embarked on a collaborative journey with Relax Gaming, setting the stage for future innovations.
April 2014
Launch of iPad App
In April 2014, Unibet achieved a significant milestone with the release of its iPad app, providing users with a convenient and immersive poker experience.
December 2014
Celebrating 100,000,000 Hands
In December 2014, Unibet marked a remarkable achievement by celebrating the dealing of its 100,000,000th hand, reflecting the platform’s popularity and growth within a short timeframe of just nine months.
February 2015
Introduction of Android Tablet App
February 2015 witnessed the introduction of Unibet’s first app for Android tablets, expanding accessibility to a broader range of users and further enhancing the platform’s reach in the mobile gaming market.
April 2016
Huone joins the network
In April 2016, the Finnish brand Huone officially joined the Unibet poker network, solidifying Unibet’s position and officially establishing it as a network.
Concurrently, Unibet celebrated the milestone of dealing its 300,000,000th hand, underscoring its continued growth.
November 2016
Introduction of Phone Apps
In November 2016, Unibet introduced dedicated mobile apps for both Android and iPhone platforms, further expanding accessibility and catering to the growing demand for mobile gaming options.
December 2016
Unibet Poker Client V2 Launch
December 2016 marked the release of Unibet Poker Client V2, representing a significant update and redesign of the software. Moving away from Adobe Air, the revamped client provided users with enhanced features and a more streamlined experience.
February 2018
Inaugural Unibet Online Series (UOS)
February 2018 witnessed the launch of the inaugural Unibet Online Series (UOS), featuring 84 events with a total guaranteed prize pool of €300,000, marking a significant milestone in Unibet’s tournament offerings.
December 2018
Launch of HexaPro
December 2018 marked the launch of HexaPro, a Jackpot SNG game, which quickly gained popularity and became the platform’s second most played game within just one month of its introduction.
January 2019
Jackpot Mania Promotion
The very first iteration of the innovative Jackpot Mania promotion. A promoting altering the game mechanics and guaranteeing big multipliers within a certain number of games or minutes.
April 2019
Expansion into French Market
In April 2019, Unibet expanded its presence into the French market, establishing a separate network to comply with local regulations, further diversifying its global reach.
The French network is still a separate entity to the global one.
July 2019
Dealing of 1,000,000,000 Hands
In July 2019, Unibet reached a monumental milestone by dealing its one billionth hand, a testament to the platform’s enduring popularity and engagement.
December 2019
Integration of HexaPro on Casino Brands
In December 2019, Unibet expanded the reach of its HexaPro game by introducing a new standalone browser client to various casino-focused brands. This move broadened accessibility to the popular Jackpot SNG game, enhancing the gaming experience for a wider audience.
Marco 2020
COVID Poker Boom
The global COVID-19 lockdown in March 2020 triggered a significant surge in online poker activity, leading to a pronounced increase in traffic across all formats on Unibet Poker. The pandemic-induced restrictions spurred a widespread interest in online gaming, contributing to this unprecedented boom.
May 2020
Transition to UO Online Amid COVID Lockdown
In response to the COVID-19 restrictions, Unibet adapted its flagship Unibet Open event by moving it online in May 2020. This transition marked the platform’s inaugural hosting of online Multi-Table Tournaments (MTTs) with buy-ins exceeding €200. Notably, the first UO Online event surpassed expectations, boasting a prize pool nearly double the initial €200,000 projection, reaching almost €400,000.
September 2020
Launch of Unibet Poker Client V3
September 2020 witnessed the unveiling of Unibet Poker Client V3, representing another significant overhaul of the software. Three years after the previous redesign, this version introduced a plethora of new features, most notably including the option to play in portrait mode on mobile devices. This update aimed to further enhance user experience and adapt to evolving technological preferences.
July 2021
Introduction of New Loyalty Program
In July 2021, Unibet introduced a revamped and more transparent loyalty program. Departing from previous challenges-based models, the new program simplified progression, basing advancement solely on rake/fees paid. Alongside this, the platform launched the Game Lab, serving as a comprehensive hub for achievements, statistics, and more.
November 2021
Enhancements to Table UI and Introduction of Table Chat
In November 2021, Unibet rolled out significant updates to its table interface, focusing on improving user interaction. The release of V3 of the client saw the introduction of on-table communication features, including table chat facilitated by emojis and animated characters.
April 2022
Debut of Daily Specials
April 2022 marked the introduction of Daily Specials across all Unibet markets. Despite regulatory constraints in some jurisdictions, these unique games offered both monetary and non-monetary rewards, enhancing player engagement and enjoyment. Each Daily Special provided players with an exclusive gaming experience available only on specific days of the week.
October 2022
Revamp of MTT Schedule
In October 2022, Unibet implemented a comprehensive revamp of its Multi-Table Tournament (MTT) schedule. Departing from the previous emphasis on rebuy and addon tournaments, the platform shifted its focus primarily to Progressive Knockout (PKO) events. This strategic adjustment aimed to diversify tournament offerings and better align with player preferences.
December 2022
Redesign of BANZAI 2.0
December 2022 saw the launch of BANZAI 2.0, a redesigned version of Unibet’s short-stack cash game. Adopting a mobile-first approach, the updated game featured a new theme, revised game rules, and enhanced features tailored to deliver an exceptional mobile poker experience.
January 2023
Expansion of BANZAI 2.0 to Casino Brands
In January 2023, Unibet expanded the availability of its redesigned BANZAI 2.0 short-stack cash game to various casino-focused brands
August 2023
New client landing page
August 2023 marked the launch of a redesigned client landing page on Unibet poker. Featuring five tiles and a total of 18 dynamic widgets, the new dashboard offered users a personalized experience based on their gameplay, including ticket expirations, ongoing promotions, and game preferences. This enhancement aimed to streamline user experience and provide relevant information at a glance.
October 2023
Milestone of 2,000,000,000 Hands Played
In October 2023, Unibet achieved a significant milestone with a total of 2 billion poker hands played on the platform. This remarkable accomplishment underscored Unibet’s enduring popularity and continued growth within the online poker community.
December 2023
Another Record-Breaking Year
Despite facing significant regulatory challenges and market complexities, Unibet Poker celebrated another record-breaking year in 2023.
March 2024
32Red joins the network
In March 2024, Unibet welcomed 32Red.com to its network, further expanding its reach
March 2024
10-Year Anniversary Celebration
Unibet celebrated a decade of independence with its 10-year anniversary. To mark the celebration, we hosted a wide variety of promotions, offering unprecedented value.
Frequently asked questions
In addition to our Malta and Gibraltar licenses, we currently operate under local licenses in the UK, Ireland, Netherlands, Romania, Belgium, Sweden, Denmark, Estonia, France (separate poker network), Italy (no poker) and Australia (no poker).
Unibet first introduced online poker back in 2004. For the first 10 years, the product was offered as part of bigger networks and in 2014 a new chapter began: Unibet and Relax gaming partnered up to launch an independent poker network.
Today, Unibet Poker stands out as a distinctive poker network because it operates independently and exclusively includes brands that are focused on casino or sports betting, ensuring a less competitive player pool.
As a new player, you’ll normally have an extra 20% rakeback from the welcome bonus!
We don’t offer personal deals, but if you can prove that you’ve recently raked +€5,000 over a 3-month period, we can manually move you to the 12% bonus points rakeback tied to level 6.