10 years of poker with the casual player in focus

About unibet poker

Unibet Poker operates as an independent poker network, established in 2014. In collaboration with our software partner, Relax Gaming, we offer a diverse selection of Texas Hold’em and Pot Limit Omaha games in both cash game and tournament formats.

Regulated and licensed across multiple countries, including Malta, Gibraltar, the UK, Ireland, Netherlands, Romania, Belgium, Sweden, Denmark, Estonia, and France, Unibet ensures adherence to strict standards. Our poker software, including the Random Number Generator (RNG), undergoes rigorous independent testing and verification by reputable third parties such as eCOGRA.

As a constituent of the Kindred Group, a leading global online gambling conglomerate listed on Nasdaq Stockholm since 2004, Unibet Poker upholds its commitment to integrity and excellence.

Why play poker with unibet?

Fast Withdrawals

In most markets, withdrawals will arrive on your bank account within 24 hours!

Licensed & Regulated

We hold a license in multiple European jurisdictions, including the UK, Netherlands, Belgium, Sweden, Romania, Denmark and France.

Certified Random

Our RNG - Random Number Generator - is tested and certified by independent third party.

All Devices

Laptop, desktop or mobile device; we've got you covered. We've got apps for Android, iPhone, Windows and Mac and we've got a full browser client for a seamless experience everywhere.

A Level Playing Field

No third party software allowed, no hand history download and daily identity changes. You can create and change your aliases, every day!

brands
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What started out as Unibet poker is today a network of several brands; all focused on sports betting or casino, ensuring a healthy ecology.

different games
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PLO and NLHE cash game, short-stack NLHE cash game, jackpot SNG, hyper jackpot SNG, 5 seat SNG and MTT’s. We’ve got it all.

Tournaments
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We’ve hosted more than 50,000,000 tournaments over the years

cash game hands, daily
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Our players play a combined total of more than 1,000,000 cash game hands, every day

Our history

September 2004

Pioneering Poker on Unibet

Poker made its debut on Unibet in 2004. Initially, for a decade, Unibet operated within a larger network known as MPN.

September 2004

December 2007

The Inaugural Unibet Open

On December 6th, 2007, the first-ever Unibet Open commenced in Warsaw, Poland, marking a significant milestone for the platform.

December 2007

2008

2008 poker client

2008

2009

2009 poker client

2009

2011

2011 poker client

2011

March 2014

The Unibet & Relax Gaming Era Begins

In March 2014, Unibet embarked on a collaborative journey with Relax Gaming, setting the stage for future innovations.

March 2014

April 2014

Launch of iPad App

In April 2014, Unibet achieved a significant milestone with the release of its iPad app, providing users with a convenient and immersive poker experience.

April 2014

December 2014

Celebrating 100,000,000 Hands

In December 2014, Unibet marked a remarkable achievement by celebrating the dealing of its 100,000,000th hand, reflecting the platform’s popularity and growth within a short timeframe of just nine months.

December 2014

February 2015

Introduction of Android Tablet App

February 2015 witnessed the introduction of Unibet’s first app for Android tablets, expanding accessibility to a broader range of users and further enhancing the platform’s reach in the mobile gaming market.

February 2015

April 2016

Huone joins the network

In April 2016, the Finnish brand Huone officially joined the Unibet poker network, solidifying Unibet’s position and officially establishing it as a network.
Concurrently, Unibet celebrated the milestone of dealing its 300,000,000th hand, underscoring its continued growth.

April 2016

November 2016

Introduction of Phone Apps

In November 2016, Unibet introduced dedicated mobile apps for both Android and iPhone platforms, further expanding accessibility and catering to the growing demand for mobile gaming options.

November 2016

December 2016

Unibet Poker Client V2 Launch

December 2016 marked the release of Unibet Poker Client V2, representing a significant update and redesign of the software. Moving away from Adobe Air, the revamped client provided users with enhanced features and a more streamlined experience.

December 2016

February 2018

Inaugural Unibet Online Series (UOS)

February 2018 witnessed the launch of the inaugural Unibet Online Series (UOS), featuring 84 events with a total guaranteed prize pool of €300,000, marking a significant milestone in Unibet’s tournament offerings.

February 2018

December 2018

Launch of HexaPro

December 2018 marked the launch of HexaPro, a Jackpot SNG game, which quickly gained popularity and became the platform’s second most played game within just one month of its introduction.

December 2018

January 2019

Jackpot Mania Promotion

The very first iteration of the innovative Jackpot Mania promotion. A promoting altering the game mechanics and guaranteeing big multipliers within a certain number of games or minutes.

January 2019

April 2019

Expansion into French Market

In April 2019, Unibet expanded its presence into the French market, establishing a separate network to comply with local regulations, further diversifying its global reach.

The French network is still a separate entity to the global one.

April 2019

July 2019

Dealing of 1,000,000,000 Hands

In July 2019, Unibet reached a monumental milestone by dealing its one billionth hand, a testament to the platform’s enduring popularity and engagement.

July 2019

December 2019

Integration of HexaPro on Casino Brands

In December 2019, Unibet expanded the reach of its HexaPro game by introducing a new standalone browser client to various casino-focused brands. This move broadened accessibility to the popular Jackpot SNG game, enhancing the gaming experience for a wider audience.

December 2019

Marco 2020

COVID Poker Boom

The global COVID-19 lockdown in March 2020 triggered a significant surge in online poker activity, leading to a pronounced increase in traffic across all formats on Unibet Poker. The pandemic-induced restrictions spurred a widespread interest in online gaming, contributing to this unprecedented boom.

Marco 2020

May 2020

Transition to UO Online Amid COVID Lockdown

In response to the COVID-19 restrictions, Unibet adapted its flagship Unibet Open event by moving it online in May 2020. This transition marked the platform’s inaugural hosting of online Multi-Table Tournaments (MTTs) with buy-ins exceeding €200. Notably, the first UO Online event surpassed expectations, boasting a prize pool nearly double the initial €200,000 projection, reaching almost €400,000.

May 2020

September 2020

Launch of Unibet Poker Client V3

September 2020 witnessed the unveiling of Unibet Poker Client V3, representing another significant overhaul of the software. Three years after the previous redesign, this version introduced a plethora of new features, most notably including the option to play in portrait mode on mobile devices. This update aimed to further enhance user experience and adapt to evolving technological preferences.

September 2020

July 2021

Introduction of New Loyalty Program

In July 2021, Unibet introduced a revamped and more transparent loyalty program. Departing from previous challenges-based models, the new program simplified progression, basing advancement solely on rake/fees paid. Alongside this, the platform launched the Game Lab, serving as a comprehensive hub for achievements, statistics, and more.

July 2021

November 2021

Enhancements to Table UI and Introduction of Table Chat

In November 2021, Unibet rolled out significant updates to its table interface, focusing on improving user interaction. The release of V3 of the client saw the introduction of on-table communication features, including table chat facilitated by emojis and animated characters.

November 2021

April 2022

Debut of Daily Specials

April 2022 marked the introduction of Daily Specials across all Unibet markets. Despite regulatory constraints in some jurisdictions, these unique games offered both monetary and non-monetary rewards, enhancing player engagement and enjoyment. Each Daily Special provided players with an exclusive gaming experience available only on specific days of the week.

April 2022

October 2022

Revamp of MTT Schedule

In October 2022, Unibet implemented a comprehensive revamp of its Multi-Table Tournament (MTT) schedule. Departing from the previous emphasis on rebuy and addon tournaments, the platform shifted its focus primarily to Progressive Knockout (PKO) events. This strategic adjustment aimed to diversify tournament offerings and better align with player preferences.

October 2022

December 2022

Redesign of BANZAI 2.0

December 2022 saw the launch of BANZAI 2.0, a redesigned version of Unibet’s short-stack cash game. Adopting a mobile-first approach, the updated game featured a new theme, revised game rules, and enhanced features tailored to deliver an exceptional mobile poker experience. 
 

December 2022

January 2023

Expansion of BANZAI 2.0 to Casino Brands

In January 2023, Unibet expanded the availability of its redesigned BANZAI 2.0 short-stack cash game to various casino-focused brands

January 2023

August 2023

New client landing page

August 2023 marked the launch of a redesigned client landing page on Unibet poker. Featuring five tiles and a total of 18 dynamic widgets, the new dashboard offered users a personalized experience based on their gameplay, including ticket expirations, ongoing promotions, and game preferences. This enhancement aimed to streamline user experience and provide relevant information at a glance.

August 2023

October 2023

Milestone of 2,000,000,000 Hands Played

In October 2023, Unibet achieved a significant milestone with a total of 2 billion poker hands played on the platform. This remarkable accomplishment underscored Unibet’s enduring popularity and continued growth within the online poker community.

October 2023

December 2023

Another Record-Breaking Year

Despite facing significant regulatory challenges and market complexities, Unibet Poker celebrated another record-breaking year in 2023.

December 2023

March 2024

32Red joins the network

In March 2024, Unibet welcomed 32Red.com to its network, further expanding its reach

March 2024

March 2024

10-Year Anniversary Celebration

Unibet celebrated a decade of independence with its 10-year anniversary. To mark the celebration, we hosted a wide variety of promotions, offering unprecedented value.
 

March 2024

Frequently asked questions

In addition to our Malta and Gibraltar licenses, we currently operate under local licenses in the UK, Ireland, Netherlands, Romania, Belgium, Sweden, Denmark, Estonia, France (separate poker network), Italy (no poker) and Australia (no poker).

Unibet first introduced online poker back in 2004. For the first 10 years, the product was offered as part of bigger networks and in 2014 a new chapter began: Unibet and Relax gaming partnered up to launch an independent poker network.

Today, Unibet Poker stands out as a distinctive poker network because it operates independently and exclusively includes brands that are focused on casino or sports betting, ensuring a less competitive player pool.

As a new player, you’ll normally have an extra 20% rakeback from the welcome bonus!

We don’t offer personal deals, but if you can prove that you’ve recently raked +€5,000 over a 3-month period, we can manually move you to the 12% bonus points rakeback tied to level 6. 

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